Tuesday, 25 August 2020 10:12

Culture and its expression in Architecture

Architecture as an expression of culture  One thinks of ‘Culture’ usually in terms of lived practices like food, language, dress, and rituals.  Architecture is rarely thought to be a part of culture even though it is an integral part of culture; some might even say it is an expression of it,…
Tuesday, 25 August 2020 09:51

Eco-friendly fashion

What does Natalie Portman, Meghan Markel, Diya Mirza and Kate Middleton and the Duchess of Cambridge share? Well, apart from the simple fact that they all are incredibly famous, they are all vocal supporters of eco-fashion.Prefixes like organic, green, eco are in vogue. They originate from the same sensibility as…
Tuesday, 25 August 2020 09:31

Brand Mascots In Advertising

Brands invest considerable energy in choosing the right endorsement strategy keeping in mind the target audience. In the past, when celebrities endorsed fewer brands and an aura of mystery surrounded them in a less connected world, the relationship between the consumer, brand and celebrity was more intimate and attracted the…
Tuesday, 25 August 2020 08:56

Art and Design: Are they different?

The difference between the right word and the almost right word is that of between lightening and the lightening bug, Mark Twain noted prophetically. Art and design are usually viewed in a synonymous relationship, and although they do share a complimentary relationship , the two terms are as different from…
Tuesday, 25 August 2020 06:49

Interior Designing: How decor can affect our well being

Interior Designing: How decor can affect our well  being Be it our workspace, home or shopping centre, the interior of a place significantly affects us. It can make us calm and productive, make the kids behave better or make the customers buy more.  Usually interior designing is taken to mean only…
Thursday, 20 August 2020 04:47

Conversations Across the Colors - The Fundamentals of Graphic Designing.

Rohit Karnatak and Prakash Patil are the in-house graphic designers with Investronaut. While seated in a snug corner of our office, I tried to make sense of their journey through the lights and shades of their profession. What is the nature and scope of this profession? Read to find out.     1. Explain…
Wednesday, 19 August 2020 14:19

Ways to Improve Creativity at Workplace

Companies look for that X-factor that will distinguish them from their competitors and yield higher prominence to them in the market. For that, it is important that workplace potential is harnessed optimally and employees are given a conducive environment to develop their creative potential. If ever a proof of the…
Wednesday, 19 August 2020 13:33

7 Career Options After 12th in Arts

Are you an Arts student, confused about finding the right course in college? Worry not! We have curated a list of career options after 12th for you, that cash on your creative potential while promising to be financially rewarding! Ask a child his or her aim in life, and I…
Wednesday, 19 August 2020 07:40

5 LESSER KNOWN TRADITIONAL ART FORMS OF INDIA

India is a culturally diverse country and its myriad forms of indigenous folk arts and handicrafts are an embodiment of its cultural diversity. These traditional Indian art forms include embroideries, painting, handicraft and more. These beautiful art forms, have been passed over through generations and are alive and thriving despite the…

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