Blog

Thursday, 17 May 2018 08:57

Art and Design: Are they different?

Art and Design: Are they different?The difference between the right word and the almost right word is that of between lightening and the lightening bug, Mark Twain noted prophetically. Art and design are usually viewed in a synonymous relationship, and although they do share a complimentary relationship , the two terms are as different from each other as chalk and cheese. The difference is subtle , yet wide enough to merit a detailed analysis. Art is fluid. Design is concrete. Art is a manifestation of an artist’s feelings, emotions or ideology. It is boundless. An artist has any color, material…
Can technology be a solution to climate change?- An opinion “Winter is coming” the popular refrain from the series Game of Thrones warns of an impending winter. Whether or not the deadly winter strikes Westeros remains to be seen. But the inhabitants of Earth may safely say that the “Summer is coming” and a fatal one at that. That the Earth is bracing for an eternal summer is evident from the melting snow in Antartica, rising sea levels and soaring temperatures across the globe. Can technology, largely responsible for climate change, be a solution and to what extent? The opinion…
Wednesday, 02 May 2018 05:55

Understanding Green Finance

Understanding Green Finance An uninhibited expansion of human activities and unrestricted development has wreaked havoc on the environment. The recent climate imbalance the world over and alarming levels of pollution is a warning about the bleak future that awaits us. In such a scenario, in order to mitigate the harmful effects of unsustainable development on the environment and to create eco-friendly models of development, green finance is the need of the hour. Green finance refers to financial investment in environmentally responsible businesses, projects and industries. Green finance seeks to preserve the ecological integrity by encouraging green technology, boosting efficiency, sustainability…
Genre fiction, So! what’s wrong with it? Last year as the news of Chetan Bhagat’s first novel “Five Point Someone” to be included in Delhi University’s syllabus broke out, social media was flooded with reactions that ranged from pearl clutching to downright ridicule. It’s not the first time genre fiction has been rebuked by dogmatic literary pandits. But despite being sneered at by critics, labelled as ‘low-brow’ by snobbish literary camps, the continued ascent of popular fiction across the world is a reaction to elitist view towards literature. Genre fiction Vs Literary fiction Termed ideal for a holiday read, Genre…
Artificial Intelligence (AI) is said to be more revolutionary as an invention over discovery of electricity and the invention of the Internet. The buzz is that the manifestation of this technology is going to transform our lives in more ways than one. As artificial intelligence is making inroads into various domains of human life there is a lot of speculation about the future of humans on earth, the nature of new jobs and the imminent loss of existing jobs. The application of artificial intelligence from health care to education, banking to transport, retail to entertainment is advancing at a fast…
Wednesday, 18 April 2018 05:19

Dilemmas and Ethics in Photojournalism

For many of us the massive civil unrest of 2016 in Kashmir was the first of its kind that shook us out of our urban complacency, made us pause and take notice. Soul slashing pictures of hundreds of youth blinded by pellets moved us emotionally irrespective of which side of the opinion one subscribed to. In another instance, last year, pictures of dust smeared Omran Daqneesh, a Syrian boy sitting still and stunned after an air strike became a stark reminder of the horrors of the war. Did you ever think that there was always an invisible person braving through…
Friday, 06 April 2018 05:18

Psychometrics for a better career choice

Students of today dream of success in their careers and they definitely have the potential to craft their own success stories. But one common observation across the globe is the confusion in the chosen career. Students are not exactly sure what they want to do. They have some inclination but they are not very sure what they would like to do with Psychometric testing can be used to make a better career choice. Psychometric testing can be used as a chisel to carve the statuette of a successful individual. Students have a billion options to choose from. And though it…
Tuesday, 03 April 2018 08:09

BRAND MASCOTS IN ADVERTISING

Brands invest considerable energy in choosing the right endorsement strategy keeping in mind the target audience. In the past, when celebrities endorsed fewer brands and an aura of mystery surrounded them in a less connected world, the relationship between the consumer, brand and celebrity was more intimate and attracted the right quotient of curiosity in the product. In the post-internet world of ultra communication, advertising strategies are changing. A parallel advertising technique i.e. use of animated characters or brand mascots is increasingly becoming popular amongst the emoji using generation willing to experiment. Brand mascots Vs Celebrities Are you able to…
Wednesday, 28 March 2018 04:45

Dilemma about future: A tale of a young girl

A third year Science student in college, Mansi usually beams with life, is always raring to learn new skills and challenge her own boundaries. But lately an existential dilemma seemed to have gripped her. She is often downcast and anxious. Today, like any other day she helped her mom getting her younger brother off to school and rushed to college. As she hopped on to her scooty, she couldn't help thinking of the time when she vehemently resisted the pressure to apply for Engineering and Medical entrance exams after Clas XII. She had grown up in this city and the…
In the wake of digitalisation and democratization of information, the world is a transformed place. New technologies have led to the proliferation of handheld devices and computers that enable connectivity and allow access to information without traditional dependency on infrastructure of roads. Diffusion of Technology We are in the fourth industrial revolution and new technology has blurred the boundaries between physical, digital and biological spaces. Unbelievable as it may sound, it is now possible for machines to manufacture organs/ biological matter. Machines now possess the intelligence based on the digital capability and enormous cognitive ability. The definition of automobiles has…
Management education acts as a fertile ground to develop entrepreneurial skills, independent thinking, ability to spot the opportunities, risk taking ability etc. For students driven to be entrepreneurs, a good blend of theoretical grounding and practical exposure and interaction with entrepreneurs could be a boon. To instill confidence in their ideas classroom education and attitudinal training in entrepreneurship should go hand in hand. To do so, the students would extensively need to be exposed to real life situations by giving them an opportunity to participate in business plan competitions on a regular basis, handling live industry projects often. Successful entrepreneurs…
Tuesday, 06 March 2018 04:44

Indian Web Series

Between the soppy soap operas on TV and the fluffy Bollywood flicks, Indian Web Series are enjoying a moment under the sun. For people looking for something beyond the cliché of 50 something middle aged actors running around the trees, the digital space has a plethora of exciting web series to watch out for.Increased internet accessibility, cheaper mobile phones and ditching the run-of-the-mill stories in favor of out-of-the-box, realistic content has set the Indian Web Series space buzzing.Shackle free spaceMainstream films in India have traditionally settled for ‘sanitized’, quotidian themes and stock characters’ least they invite the wrath of the…
Page 1 of 2

Archives



Calender Listing


« May 2018 »
Mon Tue Wed Thu Fri Sat Sun
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Category List


HITS: Web Counter

Copyright © 2018 Vishwakarma University