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Digital journalism: A New Way of doing Journalism A cup of hot tea with the newspaper is the quintessential start to mornings in India. Well, the romance of newspapers may soon be a nostalgic memory of the yesteryears. Next only to China, India has 500 million internet users. With low cost devices and better 3G/4G internet speed, the traditional journalistic landscape is slowly giving way to digital or online journalism. Traditional Vs Digital Journalism The rapid boom in mobile internet users coincided with the rise in digital journalism scene. The Wire, Scroll, the Quint are producing interesting content with ‘mobile-first'…
Schools shut for 10 days, residents queuing up to collect water from tankers and tourism stalled. Shimla, designated as the queen of hills is crippled by the acute water scarcity. It echoes the “Day-Zero” horror of Cape Town, South Africa, the date when taps were declared to run dry earlier this year. The crisis in Shimla and Cape Town is symptomatic of a wider problem staring the world today. If water management and conservation is not pursued vigorously, the day is not too far in the future when there will be no usable water left. Not a drop to drink?…
                                                                                                                    Pic 1: Golden Sand backwaters in Kerala Off the trodden track: Random reflections on my travels. When I was growing up, I explored the vastness of the world only through the pages of my favorite books. I lived in a small village in…
How secure are we from the peril of hacking? Newton’s third law holds that every action induces an equal and opposite reaction. Every possibility manifests within itself a counter possibility as death is ever present over life. The Internet has opened up a host of possibilities unheard of and unthought of, yet it contains within itself the germ of its own vulnerability, most notable among them being hacking. Interestingly, long before the term hacking came to be associated with fraudulent acts like stealing personal and corporate data from computer networks, it was used for fun and constructive learning activities and…
Thursday, 17 May 2018 08:57

Art and Design: Are they different?

Art and Design: Are they different?The difference between the right word and the almost right word is that of between lightening and the lightening bug, Mark Twain noted prophetically. Art and design are usually viewed in a synonymous relationship, and although they do share a complimentary relationship , the two terms are as different from each other as chalk and cheese. The difference is subtle , yet wide enough to merit a detailed analysis. Art is fluid. Design is concrete. Art is a manifestation of an artist’s feelings, emotions or ideology. It is boundless. An artist has any color, material…
Can technology be a solution to climate change?- An opinion “Winter is coming” the popular refrain from the series Game of Thrones warns of an impending winter. Whether or not the deadly winter strikes Westeros remains to be seen. But the inhabitants of Earth may safely say that the “Summer is coming” and a fatal one at that. That the Earth is bracing for an eternal summer is evident from the melting snow in Antartica, rising sea levels and soaring temperatures across the globe. Can technology, largely responsible for climate change, be a solution and to what extent? The opinion…
Wednesday, 02 May 2018 05:55

Understanding Green Finance

Understanding Green Finance An uninhibited expansion of human activities and unrestricted development has wreaked havoc on the environment. The recent climate imbalance the world over and alarming levels of pollution is a warning about the bleak future that awaits us. In such a scenario, in order to mitigate the harmful effects of unsustainable development on the environment and to create eco-friendly models of development, green finance is the need of the hour. Green finance refers to financial investment in environmentally responsible businesses, projects and industries. Green finance seeks to preserve the ecological integrity by encouraging green technology, boosting efficiency, sustainability…
Genre fiction, So! what’s wrong with it? Last year as the news of Chetan Bhagat’s first novel “Five Point Someone” to be included in Delhi University’s syllabus broke out, social media was flooded with reactions that ranged from pearl clutching to downright ridicule. It’s not the first time genre fiction has been rebuked by dogmatic literary pandits. But despite being sneered at by critics, labelled as ‘low-brow’ by snobbish literary camps, the continued ascent of popular fiction across the world is a reaction to elitist view towards literature. Genre fiction Vs Literary fiction Termed ideal for a holiday read, Genre…
Artificial Intelligence (AI) is said to be more revolutionary as an invention over discovery of electricity and the invention of the Internet. The buzz is that the manifestation of this technology is going to transform our lives in more ways than one. As artificial intelligence is making inroads into various domains of human life there is a lot of speculation about the future of humans on earth, the nature of new jobs and the imminent loss of existing jobs. The application of artificial intelligence from health care to education, banking to transport, retail to entertainment is advancing at a fast…
Wednesday, 18 April 2018 05:19

Dilemmas and Ethics in Photojournalism

For many of us the massive civil unrest of 2016 in Kashmir was the first of its kind that shook us out of our urban complacency, made us pause and take notice. Soul slashing pictures of hundreds of youth blinded by pellets moved us emotionally irrespective of which side of the opinion one subscribed to. In another instance, last year, pictures of dust smeared Omran Daqneesh, a Syrian boy sitting still and stunned after an air strike became a stark reminder of the horrors of the war. Did you ever think that there was always an invisible person braving through…
Friday, 06 April 2018 05:18

Psychometrics for a better career choice

Students of today dream of success in their careers and they definitely have the potential to craft their own success stories. But one common observation across the globe is the confusion in the chosen career. Students are not exactly sure what they want to do. They have some inclination but they are not very sure what they would like to do with Psychometric testing can be used to make a better career choice. Psychometric testing can be used as a chisel to carve the statuette of a successful individual. Students have a billion options to choose from. And though it…
Tuesday, 03 April 2018 08:09

BRAND MASCOTS IN ADVERTISING

Brands invest considerable energy in choosing the right endorsement strategy keeping in mind the target audience. In the past, when celebrities endorsed fewer brands and an aura of mystery surrounded them in a less connected world, the relationship between the consumer, brand and celebrity was more intimate and attracted the right quotient of curiosity in the product. In the post-internet world of ultra communication, advertising strategies are changing. A parallel advertising technique i.e. use of animated characters or brand mascots is increasingly becoming popular amongst the emoji using generation willing to experiment. Brand mascots Vs Celebrities Are you able to…
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