Tuesday, 25 August 2020 09:34

Dilemma about future: A tale of a young girl

A third year Science student in college, Mansi usually beams with life, is always raring to learn new skills and challenge her own boundaries. But lately an existential dilemma seemed to have gripped her. She is often downcast and anxious. Today, like any other day she helped her mom getting…
Tuesday, 25 August 2020 09:31

Brand Mascots In Advertising

Brands invest considerable energy in choosing the right endorsement strategy keeping in mind the target audience. In the past, when celebrities endorsed fewer brands and an aura of mystery surrounded them in a less connected world, the relationship between the consumer, brand and celebrity was more intimate and attracted the…
Tuesday, 25 August 2020 09:27

Psychometrics for a better career choice

Students of today dream of success in their careers and they definitely have the potential to craft their own success stories. But one common observation across the globe is the confusion in the chosen career. Students are not exactly sure what they want to do. They have some inclination but…
Tuesday, 25 August 2020 09:23

Dilemmas and Ethics in Photojournalism

For many of us the massive civil unrest of 2016 in Kashmir was the first of its kind that shook us out of our urban complacency, made us pause and take notice. Soul slashing pictures of hundreds of youth blinded by pellets moved us emotionally irrespective of which side of…
Tuesday, 25 August 2020 09:17

Artificial Intelligence- Gateway to a promising career

Artificial Intelligence (AI) is said to be more revolutionary as an invention over discovery of electricity and the invention of the Internet. The buzz is that the manifestation of this technology is going to transform our lives in more ways than one. As artificial intelligence is making inroads into various…
Tuesday, 25 August 2020 09:12

Genre fiction, So! what’s wrong with it?

Last year as the news of Chetan Bhagat’s first novel “Five Point Someone” to be included in Delhi University’s syllabus broke out, social media was flooded with reactions that ranged from pearl clutching to downright ridicule. It’s not the first time genre fiction has been rebuked by dogmatic literary pandits. But despite…
Tuesday, 25 August 2020 09:04

Understanding Green Finance

An uninhibited expansion of human activities and unrestricted development has wreaked havoc on the environment. The recent climate imbalance the world over and alarming levels of pollution is a warning about the bleak future that awaits us. In such a scenario, in order to mitigate the harmful effects of unsustainable…
Tuesday, 25 August 2020 09:00

Can technology be a solution to climate change?- An opinion

“Winter is coming” the popular refrain from the series Game of Thrones warns of an impending winter. Whether or not the deadly winter strikes Westeros remains to be seen. But the inhabitants of Earth may safely say that the “Summer is coming” and a fatal one at that. That the…
Tuesday, 25 August 2020 08:56

Art and Design: Are they different?

The difference between the right word and the almost right word is that of between lightening and the lightening bug, Mark Twain noted prophetically. Art and design are usually viewed in a synonymous relationship, and although they do share a complimentary relationship , the two terms are as different from…
Tuesday, 25 August 2020 08:49

How secure are we from the peril of hacking?

Newton’s third law holds that every action induces an equal and opposite reaction. Every possibility manifests within itself a counter possibility as death is ever present over life. The Internet has opened up a host of possibilities unheard of and unthought of, yet it contains within itself the germ of…
Tuesday, 25 August 2020 07:29

Off the trodden track: Random reflections on my travels.

Pic 1: Golden Sand backwaters in Kerala Off the trodden track: Random reflections on my travels. When I was growing up, I explored the vastness of the world only through the pages of my favorite books. I lived in a small village in North India, raised in family of farmers who…
Tuesday, 25 August 2020 07:23

Water Woes: Why India Needs Better Water Management.

Schools shut for 10 days, residents queuing up to collect water from tankers and tourism stalled. Shimla, designated as the queen of hills is crippled by the acute water scarcity. It echoes the “Day-Zero” horror of Cape Town, South Africa, the date when taps were declared to run dry earlier…
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