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India is a culturally diverse country and its myriad forms of indigenous folk arts and handicrafts are an embodiment of its cultural diversity. These traditional Indian art forms include embroideries, painting, handicraft and more. These beautiful art forms, have been passed over through generations and are alive and thriving despite the wave of modernism and still engage the interest of people in the local arts. Each Indian state has it’s own unique legacy of folk arts and each one is distinct from the rest. We are indeed lucky to have inherited such rich heritage of exotic art and culture. Let’s take…
Architecture as an expression of culture  One thinks of ‘Culture’ usually in terms of lived practices like food, language, dress, and rituals.  Architecture is rarely thought to be a part of culture even though it is an integral part of culture; some might even say it is an expression of it, and rightly so. We do understand the relation clearly between the two in respect to religious buildings – the minaret of the masjid, the spire of a church, the dome of a Gurdwara or the sanctorum of a temple, are clear enough examples. Culture draws from architecture, inasmuch as…
Thursday, 25 April 2019 04:42

7 Career Options After 12th in Arts

Are you an Arts student, confused about finding the right course in college? Worry not! We have curated a list of career options after 12th for you, that cash on your creative potential while promising to be financially rewarding! Ask a child his or her aim in life, and I bet you that nine out of ten times, the aim would be to be a doctor or an engineer. It is not completely beyond understanding either – in a country where one lives forever on the edge, engineering and medicine seem a sure shot way of raking in the moolah.…
Friday, 04 January 2019 12:15

Ways to Improve Creativity at Workplace

      Companies look for that X-factor that will distinguish them from their competitors and yield higher prominence to them in the market. For that, it is important that workplace potential is harnessed optimally and employees are given a conducive environment to develop their creative potential. If ever a proof of the same was required, then Google’s 20 percent program should settle it. Google allows its developers to spend 20% of a working day on side projects. The aim is to elicit, nurture and advance creativity and innovation by allowing space and time for innovation to employees. And if…
Rohit Karnatak and Prakash Patil are the in-house graphic designers with Investronaut. While seated in a snug corner of our office, I tried to make sense of their journey through the lights and shades of their profession. What is the nature and scope of this profession? Read to find out. 1. Explain to the lay reader out there who is a 'graphic designer' ? How does one become one and what qualities/traits must an aspiring graphic designer have?  Response - Simply put, bringing inanimate text to life visually!  There is no one job that a ‘graphic designer’ does, rather a…
Interior Designing: How decor can affect our well  being Be it our workspace, home or shopping centre, the interior of a place significantly affects us. It can make us calm and productive, make the kids behave better or make the customers buy more.  Usually interior designing is taken to mean only the aesthetics. But that’s only one part of the puzzle. The psychological effects of interior design on our subconscious is not really spoken about. The look of our house or office space can have  a documented effect on our emotions. An office with just tables, chairs and barren walls…
Thursday, 17 May 2018 08:57

Art and Design: Are they different?

Art and Design: Are they different?The difference between the right word and the almost right word is that of between lightening and the lightening bug, Mark Twain noted prophetically. Art and design are usually viewed in a synonymous relationship, and although they do share a complimentary relationship , the two terms are as different from each other as chalk and cheese. The difference is subtle , yet wide enough to merit a detailed analysis. Art is fluid. Design is concrete. Art is a manifestation of an artist’s feelings, emotions or ideology. It is boundless. An artist has any color, material…
Tuesday, 03 April 2018 08:09

BRAND MASCOTS IN ADVERTISING

Brands invest considerable energy in choosing the right endorsement strategy keeping in mind the target audience. In the past, when celebrities endorsed fewer brands and an aura of mystery surrounded them in a less connected world, the relationship between the consumer, brand and celebrity was more intimate and attracted the right quotient of curiosity in the product. In the post-internet world of ultra communication, advertising strategies are changing. A parallel advertising technique i.e. use of animated characters or brand mascots is increasingly becoming popular amongst the emoji using generation willing to experiment. Brand mascots Vs Celebrities Are you able to…
Monday, 26 February 2018 05:28

Eco-friendly fashion

What does Natalie Portman, Meghan Markel, Diya Mirza and Kate Middleton and the Duchess of Cambridge share? Well, apart from the simple fact that they all are incredibly famous, they are all vocal supporters of eco-fashion.Prefixes like organic, green, eco are in vogue. They originate from the same sensibility as the increasingly popular concept of organic farming and green technology. The motto to go green is dawning upon the fashion world too. Do we ever pause to ponder about the clothes that we discard? What happens to them? Where do they go? What consequences do they have on the environment?…

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