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Interior Designing: How decor can affect our well  being Be it our workspace, home or shopping centre, the interior of a place significantly affects us. It can make us calm and productive, make the kids behave better or make the customers buy more.  Usually interior designing is taken to mean only the aesthetics. But that’s only one part of the puzzle. The psychological effects of interior design on our subconscious is not really spoken about. The look of our house or office space can have  a documented effect on our emotions. An office with just tables, chairs and barren walls…
Thursday, 17 May 2018 08:57

Art and Design: Are they different?

Art and Design: Are they different?The difference between the right word and the almost right word is that of between lightening and the lightening bug, Mark Twain noted prophetically. Art and design are usually viewed in a synonymous relationship, and although they do share a complimentary relationship , the two terms are as different from each other as chalk and cheese. The difference is subtle , yet wide enough to merit a detailed analysis. Art is fluid. Design is concrete. Art is a manifestation of an artist’s feelings, emotions or ideology. It is boundless. An artist has any color, material…
Tuesday, 03 April 2018 08:09

BRAND MASCOTS IN ADVERTISING

Brands invest considerable energy in choosing the right endorsement strategy keeping in mind the target audience. In the past, when celebrities endorsed fewer brands and an aura of mystery surrounded them in a less connected world, the relationship between the consumer, brand and celebrity was more intimate and attracted the right quotient of curiosity in the product. In the post-internet world of ultra communication, advertising strategies are changing. A parallel advertising technique i.e. use of animated characters or brand mascots is increasingly becoming popular amongst the emoji using generation willing to experiment. Brand mascots Vs Celebrities Are you able to…
Monday, 26 February 2018 05:28

Eco-friendly fashion

What does Natalie Portman, Meghan Markel, Diya Mirza and Kate Middleton and the Duchess of Cambridge share? Well, apart from the simple fact that they all are incredibly famous, they are all vocal supporters of eco-fashion.Prefixes like organic, green, eco are in vogue. They originate from the same sensibility as the increasingly popular concept of organic farming and green technology. The motto to go green is dawning upon the fashion world too. Do we ever pause to ponder about the clothes that we discard? What happens to them? Where do they go? What consequences do they have on the environment?…

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