BA (Hons/Res) (Journalism and Mass Communication)

BA (Journalism & Mass Communication) Programme Structure

1) New Education Policy (NEP) based curriculum 

2) Formulation of syllabus based on United Nations educational, Scientific and Cultural Organisation (UNESCO) guidelines 

3) Interdisciplinary curriculum

4) Experiential Learning 

5) Expertise–led by in-house faculty and augmented by visiting, guest, and decorated adjunct faculty as well as accomplished Professor Emeritus 

6) Employability factor integrated through the Industry Connect and Centre of Excellence for Communication for Development 

7) One of its kind audio visual studio equipped with all modern gadgets for experiential learning 

8) Modern recording studio equipped with softwares for podcasts 

9) A finest blend in pedagogy consisting classroom teaching, research and application of concepts 

10) Academic structure supports capability building and skill enhancement 11) The Vishwakarma University Centre of Communication for Development (VUCCD) to provide platform for students to showcase their journalistic and socio-political understanding through multimedia storytelling, community research 

12) Regular training to student to source and curate stories, edit and publish stories on the VUCCD website: http://vuccd.com 

13) Option of pursuing Major (Concentration) + Minor Specialization. 

14) Industry Connect 

15) Operational Memorandum of Understanding (MOU) with media companies 16) Assignment based on field work 

17) Field visits 

18) Students initiated events 

19) Workshop by industry leaders 

20) Online international lecture series 

21) Domain specific specialisation

1) News Reporting for news channels, newspapers and news agencies and magazines 2) Sub-editing for newspapers, agencies and magazines 

3) Strategic communication 

4) Corporate communication 

5) Public relations 

6) Publication industry 

7) Web-Development 

8) Advertising 

9) Content development 

10) Media management 

11) Election campaign and management

12) Digital marketing 

13) Integrated marketing Communication 14) Political communication 

15) Event Management 

16) Media and Communication research 17) Non-fiction content industry 18) Media Analyst 

19) Brand Management 

20) Development Communication

“Advertising has always fascinated me. Hence, I chose it as my specialisation and believe the knowledge and insights I gained as a part of my learning at VU JMC will always stand me in good stead ahead in my career. Various events and co-curricular activities always keep the students on their toes. So, I feel Life @VU is simply the best.”

- Nikita Pandhare, Student

“Looking back, all the semesters were filled with interesting activities ranging from short-film direction and production and running the student’s newsletter in pre-covid times to working for VU Centre of Communication for Development during the pandemic times. Life @VU is simply the best for a media student.”

- Khushi Dave, Student

“I feel blessed to be studying at the JMC department of VU. This place is full of opportunities for media students-from learning the dynamics of media to actually getting to do things by our own self. From reporting to creating features. The experienced faculty gets the best out of us every time. The facilities are at par with the best in the country. On-campus Media Coverage activities keep us engaged throughout the semester.”

- Pradyumna Lipare , Student

“VU gave me an opportunity to develop my communication skills in a professional way by providing a dynamic platform like VU Centre of Communication for Development, What’s your Syndrome’ a newsletter to reach out on social media and several opportunities to participate in cultural activities. We were exposed to various live projects, campus to corporate lectures, industry orientation, and leadership connect programme which helped us to shape the right attitude.”

- Kunal Bodwade

• As per Times Higher Education Global Impact Rankings 2021, Vishwakarma University, Pune is featured in the top institutions amongst 1200 universities from 98 countries/regions. These rankings assess universities against the United Nations’ Sustainable Development Goals (SDGs).

• Vishwakarma University is conferred with the Emerging University of the Year award in Western India by ASSOCHAM in its 13th Higher Education Conclave 2020.