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Prof.(Dr.) Yuvraj Lahoti

Controller of Examinations & Professor
Faculty of Commerce & Management

Detail Profile

Qualification : M.Sc.(Microbiology), MBA (Marketing and Human Resources Management), PhD (Commerce Management)

I am a higher education professional with PhD in Commerce & Management having 18 years of experience in academia, in this journey till date worked on various academic position starting from Lecturer, assistant professor, professor to Director of AICTE approved management institute. Done extensive research in the area of Marketing & Brand Management. I personally developed case methods based on videos, and successfully using it when required in my course, I write cases on important business happenings around world and take it to the students and fortunately students eagerly wait for it as it gives them opportunity to understand problems and developments of business world besides theory.

As a Marketing Professor, I want my students to make more and more field connections. On one hand, I want them to develop and articulate a clear, deep understanding of marketing world and theories and on another I want them to practice it by immersing themselves in to the environment so I administer Rural Immersion, Brand Field Immersion programme; and to my knowledge it is most admired activities of my class, student’s get engrossed in it

I Brand Management
I Marketing Communications
I Services Marketing

18 Years

7 (Pursuing)

Consumer Behavior, Brand Management and Communications, Digital Marketing

T Choithram & Sons Dubai ( Retail Managers Training on Services Marketing)

Goel Ganga Group – Feasibility study for Mega Retail Mall at Nagpur.

Received Prof.Y.K Buushan Best Teacher Award in World Education Congress.

AIMS

Attended AIU Examination Reforms Workshop at Integral University Lukhnow. MOOCS: Combating Money Laundering and Terrorist Financing by ADB.

Worked on Capacity Development Project for Bamenda University Republic of Cameroon with Prof.Dr.Siddharth Jabade

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