BA (Journalism & Mass Communication)

Bachelor of Arts (Journalism & Mass Communication)

3 Years - 6 Semesters - Full Time

Evolve and Thrive in a Dynamic Media Industry


The BA in Journalism and Mass Communication, an undergraduate three-year degree programme, is designed to empower students to create a trailblazing career in the field of news, advertising, and entertainment. The ever-growing verticals of the creative and service industry are offering hitherto unimaginable opportunities for the students of Mass Communication.

The bachelor’s degree in mass communication and journalism is the perfect ammunition for aspirants who wish to hit the ground running in the dynamic field of media. An integral part of this course is the comprehensive training offered by qualified and experienced faculty from different fields of mass communication.

Admission to programme will ensure that the students are equipped with the practical knowledge and essential skills required for working in various media organizations demanding different mass communication approaches and an evolved understanding of varied audiences’ needs.

As an advertising, new media, and journalism course, it has emerged as a specially designed programme that encompasses the world of new-age content, broadcast production, and journalism.

Outcome On successful completion of the BA JMC programme at VU the student will be able to : :
1 Acquire an understanding of basic principles, theories, and approaches to mass communication.
2 Analyse trends in media content creation and consumption.
3 Identify opportunities in the media landscape and formulate possible strategies to deliver the needed solution.
4 Appreciate the need for developing communication resources and the role of communication studies.
5 Imbibe skills such as listening, reading, observing and analysing social events.
6 Identify research objectives and follow the process of communication research.
7 Collaborate with different stakeholders for creating meaningful content.
8 Understand the role of digital media as a preferred media vehicle in the times ahead.
9 Understand moral, ethical, legal and professional dilemmas, etc. affecting news and entertainment.
10 Undertake basic communication research projects


Semester - I

Course Type Course Name Credits
FOUC Application Software in Media 2
AECC Understanding Media 2
CC Introduction to Mass Communication & Journalism 4
CC World View & Current Affairs 4
CC Visual Communication 4
CC Introduction to Sociology and Economics 4
AUDC Social Connect & Beat Mapping 2
GIC Any One from the list published by VU 1

Semester - II

Course Type Course Name Credits
FOUC Basics of Photography 2
AECC Analyzing News Content 2
CC Writing for Mass Media 4
CC Indian Polity & Issues 4
CC History of Print and Broadcasting in India 4
CC Introduction to New Media 4
DSE Environmental Studies 4
AUDC Photojournalism 2
GIC Any One from the list published by VU 1

Semester - III

Course Type Course Name Credits
FOUC Advance Application Software in Media 2
CC News Gathering 4
CC Broadcast Production 4
CC Understanding Cinema 4
CC Media Psychology, Culture and Society 4
SEC Content Development project - Print 4
AUDC Internship 2
GIC Any One from the list published by VU 1

Semester - IV

Course Type Course Name Credits
FOUC Technical Writing 2
CC Communication Research 4
CC Media Convergence 4
CC Media Laws & Ethics 4
CC Introduction to Advertising & PR 4
SEC Content development project- AV 4
AUDC Industry Pitch 2
GIC Any One from the list published by VU 1

Semester - V

Course Type Course Name Credits
FOUC Event Management 2
CC Advanced Video Production 4
CC News Reporting & Editing 4
Social Media Communication
CC Documentary Production 4
Marketing Communication
Digital Media Research
CC News Anchoring 4
Digital AD & PR
Internet and Social Change
DSE Discipline-Specific Group Project 4
AUDC Internship 2
GIC Any One from the list published by VU 1

Semester - VI

Course Type Course Name Credits
FOUC Media Management 2
CC Data Analysis 4
CC Broadcast Journalism 4
Brand Management
Web Portal Management
CC Mobile Journalism 4
Corporate Communication
Digital Media Production
CC Online Journalism 4
Media Planning
Digital Marketing
DSE Discipline-Specific Individual Project 4
AUDC Employability Enhancement Program 2
GIC Any One from the list published by VU 1

  • The journalism Journalism syllabus has been formulated on UNESCO guidelines.
  • Enriched programme structure with a fine blend of core, elective, audit, and foundation courses designed to provide all-round skills.
  • Well-Equipped Audio Visual Studio based experiential learning that enhances the effectiveness of classical teaching-learning methods.
  • Expertise–led by in-house faculty and augmented by visiting, guest, and decorated adjunct faculty as well as accomplished Professor Emeritus.
  • Employability factor integrated through the Industry Connect and Centre of Excellence for Communication Development
  • Enabling environment for nurturing creativity in domains of Advertising & Broadcast and New Media.
  • Pedagogy is a fine blend of classroom teaching, research and application of concepts
  • One of the most sought after and popular bachelor’s degree programmes in mass communication and journalism that open job opportunities in a plethora of media sectors.
  • Academic structure supports capability building and skill enhancement.
  • The students are given opportunities to interact with change-makers in the society and document their experiences that are featured in the newsletter ‘What’s your Syndrome’
  • The Vishwakarma University Centre of Communication for Development (VUCCD) provides students with a ready platform to showcase their journalistic skills while learning about empowerment and development communication for the marginalised sections of the society, all under the leaders from the field.
  • Students are trained to source and curate stories, edit and publish them on the VUCCD website:
  • 124 Credits (Learning: Tutorials: Practice / Projects).
  • Option of pursuing Major (Concentration) + Minor Specialization.
  • Option to choose university level and department level minor elective and open electives.
  • Possible Specializations on offer (Minimum count - 10% of admitted students) 

        - Advertising & PR

       - Journalism

       - New Media 

Dr. Ankit Singh
Faculty of Journalism & Mass Communication

Dr. Ankit Singh
Assistant Professor
Mr. Abhishek Bhosale
Faculty of Journalism & Mass Communication

Mr. Abhishek Bhosale
Assistant Professor
Mr. Rahul Mate
Faculty of Journalism & Mass Communication

Mr. Rahul Mate

  • Get to work as News Reporters with various news agencies and channels
  • Talented aspirants can take up the job of Sub-editor with newspapers/agencies/magazines
  • TV Anchor or News Reader positions can be taken up by students with a good disposition
  • Work as a Corporate Communications Executive
  • Opportunities galore for scriptwriters across domains
  • Public Relations Executive positions are coming up in a big way
  • Advertising Copywriter job profiles require creative individuals with a command of the language
  • Content Writer jobs are growing by the day and need individuals with a love for words
  • Embark on an advertising career by working as an assistant to an Ad Film Director
  • Advertising Account Planner profiles are available for talented multi-taskers


“Advertising has always fascinated me. Hence, I chose it as my specialisation and believe the knowledge and insights I gained as a part of my learning at VU JMC will always stand me in good stead ahead in my career. Various events and co-curricular activities always keep the students on their toes. So, I feel Life @VU is simply the best.”

- Nikita Pandhare, Student


“Looking back, all the semesters were filled with interesting activities ranging from short-film direction and production and running the student’s newsletter in pre-covid times to working for VU Centre of Communication for Development during the pandemic times. Life @VU is simply the best for a media student.”

- Khushi Dave, Student


“I feel blessed to be studying at the JMC department of VU. This place is full of opportunities for media students-from learning the dynamics of media to actually getting to do things by our own self. From reporting to creating features. The experienced faculty gets the best out of us every time. The facilities are at par with the best in the country. On-campus Media Coverage activities keep us engaged throughout the semester.”

- Pradyumna Lipare , Student


“VU gave me an opportunity to develop my communication skills in a professional way by providing a dynamic platform like VU Centre of Communication for Development, What’s your Syndrome’ a newsletter to reach out on social media and several opportunities to participate in cultural activities. We were exposed to various live projects, campus to corporate lectures, industry orientation, and leadership connect programme which helped us to shape the right attitude.”

- Kunal Bodwade

  • As per Times Higher Education Global Impact Rankings 2021, Vishwakarma University, Pune is featured in the top institutions amongst 1200 universities from 98 countries/regions. These rankings assess universities against the United Nations’ Sustainable Development Goals (SDGs).
  • Vishwakarma University is conferred with the Emerging University of the Year award in Western India by ASSOCHAM in its 13th Higher Education Conclave 2020.

Option 1- In Person 

Option 2 – Online 

Note: Vishwakarma University (VU), Pune charges application form fee.

  • Basic Qualification Required: Passed 12th / 10+2 with English as a passing subject or 3 years Diploma or equivalent qualification from any recognized Board / University.
  • Minimum % of marks at Qualifying Exam for Open Category: 45%
  • Minimum marks at Qualifying Exam for Reserve Category: 40%

Intake: 60.

Programme Commencement Date: 16th August 2021.

As applicable for UG / PG Programme

For Reserved Category Students – Caste Certificate, Caste Validity, Non-Creamy Layer Certificate, are additionally required (over and above listed documents).

Last date of submitting all / pending documents: 30th September 2021.

  • Rs. 1, 35, 000/- Per academic year (annual fees). The fees will remain the same for the 2 nd and 3 rd year.
  • Hostel fees (if applicable) and Examination Form Fee will be charged separately.

Click Here to know the applicable Annual Fees and Amount to be paid in instalments.

Note: Postdated cheques (PDCs) are to be submitted for Installment II and III at the time of provisional admission along with payment of Installment I.


Option I – Visit Accounts Section, Vishwakarma University Office, Pune, and deposit only DD or Cheque of requisite amount. No Cash Payment. DD / Cheque should not be deposited directly into the bank. It is to be deposited to University’s Accounts Section (Monday – Saturday, 10.30 a.m. to 5.00 p.m.). DD or Cheque is to be drawn in the name of “Vishwakarma University” Payable at Pune.

Option II – EDC Machine (Card Swipe Machine). Use Debit or Credit Card to swipe for payment of requisite fees at Accounts Counter, Vishwakarma University, Admissions Office, Pune.

Option III – RTGS / NEFT / IMPS (Immediate Payment Service - Interbank Electronic Fund Transfer)

Institute Name Vishwakarma University
State Maharashtra
District / City Pune
Bank HDFC Bank Limited
Branch Kondhwe, Khurd, Pune 411 048.
Type of Account Current
Account Number 50200027418843
IFSC Code HDFC0000029 (Fifth to Ninth character is “Zero”)

After completion of the transaction, inform the accounts section at the earliest on email ( or visit the accounts section with the following details.

  1. Student’s Full Name
  2. Programme & Year
  3. Date of Transaction
  4. Amount of Transaction
  5. Bank Name
  6. UTR No. and / or Transaction Id

After receipt of said information, the accounts section will issue a payment receipt.

Separate accommodation and food facility for Boys and Girls on a first come first serve basis.

  • Boys Hostel (Grade A & B) with capacity more than 140 Beds
  • Girls Hostel with capacity more than 70 Beds.
  • Food (Compulsory) – Vegetarian
  • Booking Amount : Rs. 10 Thousand
  • Refundable Deposit : Rs. 5 Thousand
  • Laundry Charges : Charged separately
  • Transport : Hostel to VU (To and Fro) Rs. 1 Thousand - (bi-monthly) subject to minimum number of seats.

Note : Refer photo gallery for Hostel facilities.

Counselling & Admission Officers :

Mr. Ganesh Thite / Mr. Vinayak Shinde

Vishwakarma University, Main Building, Room No. 1006, Survey No. 2, 3, 4 Laxmi Nagar,

Kondhwa (Bk.) Pune - 411048.

Maharashtra, India.

Contact Numbers: +91 90670 022 23 / 24 / 25 / 26

Email: |


Instagram:Vishwakarma University – VU

Facebook: @vishwakarmauniversity

Twitter: @VU_Connect

Timings: Monday to Sunday (9.30 a.m. to 6.00 p.m.)

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