M.Des. (Product Design)

Programme Highlights


  • Independent design firms
  • Prototypes Developers
  • Industry Designers
  • Artistic Consultant
  • Industrial Packaging consultant
  • Commercial strategy consultant


Foundation Courses -8
Generic Core Courses -5
Generic Elective Courses -2 
Specialization Core Courses -12 
Minor Project -3
Major Project -1
Audit Courses -8


  • 2 Years – 4 Semesters – Full Time
  • Outcome Based Education (OBE) 
  • Choice Based Credit System (CBCS)
  • Credit and Grading system


  • Education that prepares you for life.
  • Enriched programme structure with a fine blend of core, elective, audit and foundation courses designed to provide in-depth knowledge and requisite skills.
  • Experiential and blended learning that enhances effectiveness of classical teaching – learning methods.
  • Expertise – led by in house faculty and augmented by visiting, guest and adjunct faculty as well as accomplished advisory board members.
  • Employability focus integrated through the curriculum, right from the first semester.
  • Enabling environment for nurturing Innovation and Entrepreneurship
  • Ecosystem that enables holistic development of learners through focused curricular, research co-curricular, extra-curricular, industry connect & professional development and extension and CSR initiatives.


“The highest education is that which does not merely give us information, but makes our life in harmony with all existence” - Faculty / Quote by educationist


Design creates culture. Culture shapes values. Values determine the future.

The Master of Design (M. Des) is a four years duration, 116 credit under-graduate degree programme of Vishwakarma University (VU) Pune, The domain of product design focuses on Transportation, White Goods, Furniture and Interior, Engineering Products & Systems, Consumer Goods, Craft based Products, Accessories, Personal User Products, Kitchen Tools and Appliances, New Age Electronics and IT Products & Systems, UX Design, Interaction and so on.

This programme is aimed at creating professionals who can contribute to the highly dynamic and ever changing world of Product Design. The curriculum is designed to optimize traditional skills with new media skills. Foundation Programme comprises of Semester 1 and 2 and is common for all disciplines of M. Des Programme. Students study specializations in 2nd year. Programme offers the blend of practical and theoretical knowledge.

PEO1: Prepare graduates for careers in, but not limited to - the Graphic Design, Brand identity Developers Visual Image Developers, Multimedia Developers

PEO2: Familiarize students with, Graphics & Letterforms & Typography, New Media Design by Brand Communnication Design.

PEO3: Provide a good grounding in the best practice of Problem Analysis-Graphic Design, Design Management & Package Design.

PEO4: Prepare students to undertake further study at doctoral level.

PEO5: Teach students to explore various Trend Analysis & Product Conceptualization of Fashion and Technology in the real-world.

At the end of the programme the learner will be able to

PO1: Integrate knowledge, skill and attitude that will sustain an environment of learning and creativity.

PO2: Develop an understanding of various Trend Analysis & Product Conceptualization.

PO3: Apply critical and contextual solutions on variety of Visual Merchandising and Promotion Statigies subject matter.

PO4: Develop logical and creative thinking for the solutions for Apparel Manufacturing & Merchandising

PO5: Develop self-confidence and awareness of general issues prevailing in the society.


Course CodeCourse TypeCourse NameCredit Value
MDESPD101  FOUC Communication & Soft Skills 1
MDESPD102  FOUC Computer Graphics fundamental 1
MDESPD103  GC Drawing 2
MDESPD104  GC Design Studio- Problem Identification & Analysis 3
MDESPD105  GC Computer Aided Design 3
MDESPD106  GC Inter Design Studies- Exposure to Rural & Urban Scnerio 2
MDESPD107  GC History of Art & Design 3
MDESPD108  GE Analytical & Perspective Drawing 2
MDESPD109 GE Product Analysis 3
MDESPD110 MINOR PROJECT Minor Project- I (Simple Product Design) 2
MDESPD111 AUDC Analysis of movies from different countries 1
MDESPD112 AUDC Book / Article Review 1


Course CodeCourse TypeCourse NameCredit Value
MDESPD201  FOUC Verbal Communication & Presentation Skills 1
MDESPD202  FOUC Live Project/Market Study 1
MDESPD203  SC Product Detailing 3
MDESPD204  SC Elements of Ergonomics 3
MDESPD205  SC Material Exploration & Basic Modeling Skills 3
MDESPD206  SC Digital Methods - 1 (Photoshop, Illustrator) 3
MDESPD207  SC Basic Photography 3
MDESPD208  SC Label & Packaging Design 3
MDESPD209 MINOR PROJECT Minor Project- II (Nature Inspired Design) 2
MDESPD210 AUDC Human Rights 1
MDESPD211 AUDC Cyber Security 1


Course CodeCourse TypeCourse NameCredit Value
MDESPD301  FOUC Public Speaking Skills 1
MDESPD302  FOUC Report Writing 1
MDESPD303  SC Digital Sculpting 3
MDESPD304  SC Advanced Ergonomics 3
MDESPD305  SC Material & Manufacturing Processes 3
MDESPD306  SC Digital Methods - 2 (CAD) 3
MDESPD307  SC Product Ethnography 3
MDESPD308  SC Professional Design Practice (Design Case Studies) 3
MDESPD309 MINOR PROJECT Minor Project- III (Design for Special Needs) 2
MDESPD310 AUDC Personal Social Responsibility Project 1
MDESPD311 AUDC Life Skills & Personality Development 1


Course CodeCourse TypeCourse NameCredit Value
MDESPD401  FOUC Personal Interview 1
MDESPD402  FOUC Enterprenurship 1
MDESPD403  Major Project Major Project (Graduation Project- Product Design)  
MDESPD404  AUDC Dos and Donts of Corporate Etiquettes 1
MDESPD405  AUDC Project focus on Industry Experience 1

GA1 : Deep knowledge of Graphic Design and Technolody

GA2 : Conventional and Digital media tools and techniques and Presentational skills

GA3 : Research Skills

GA4 : Independent, strategic thinking

GA5 : Effective and Confident Designer

GA6 : Ethical and Social Awareness

GA7 : Entrepreneurship & Intraprenuership

GA8 : Life Skills

The method of instruction (pedagogy or teaching-learning processes) shall be determined by the requirements of a course, the learning objectives, learning outcomes & the learner’s context. However, the following methods of instruction shall be commonly used: Lecture Sessions, Practical, Simulations, Field Work, Group Exercises, Projects, Self-Learning Materials (SLMs), Self-study, Seminars, Study Tours, Training Programmes, Workshops.

During semester II, students are encouraged to opt for dissertation in lieu of a generic elective course. During semester III and IV, as a part of generic core courses, students are required to take up live projects in an industry to align their theoretical knowledge and its application. Industry based live projects allow students to gain valuable work experience while they’re still studying in college. They pave way for self-empowerment through skill building and hands-on-training.

MDes Product Design Course | College | Institute in Pune

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