Programme Highlights


  • Go on to be a Professional - MBA, MCA, MCM, MMM, M. Phil, Ph.D etc.
  • Take up careers in Manufacturing firms as Operations Managers, Logistics Managers, Procurement Specialists, Inventory Control Specialists, Project Planners, Production Supervisors, Quality Control Auditors etc.
  • Work with Sales and Marketing department of companies as Sales Executives, Management Trainees, Assistant Sales Managers, Assistant Brand Manager etc.
  • Explore Careers in the vibrant and growing Banking, Financial Services, Insurance (BFSI) Sector – PSU and Private Sector Banks, Capital Markets, Insurance Companies, NBFCs, etc. as Financial Analysts, Credit Managers/ Loan Officers, Customer Service Managers, Insurance Agents/ Brokers, Investor Relationship Managers, Reports Analysts etc.
  • Work with Human Resource Department of companies as Human Resource Administrators, Industry Relations Specialists,Job Analysts, Recruiters, Training Specialists etc.
  • Pursue Careers in Academics and Research, Government and Semi-Government Undertakings & management of non-for-profit businesses.
  • Start your own business.


6-Foundation Courses 
2-Ability Enhancement Courses 
4-Skill Enhancement Courses 
12-Generic Core Courses 
18-Audit Courses - 12
6-General Interest Courses


  • 3 Years – 6 Semesters – Full Time
  • Choice Based Credit System (CBCS)
  • Outcome Based Education (OBE)
  • 10 Point Credit and Grading system


  • Education that prepares you for life.
  • Enriched programme structure with a fine blend of core, elective, audit and foundation courses designed to provide indepth knowledge and requisite skills.
  • Experiential and blended learning that enhances effectiveness of classical teaching – learning methods.
  • Expertise – led by in house faculty and augmented by visiting, guest and adjunct faculty as well as accomplished advisory board members.
  • Employability focus integrated through the curriculum, right from the first semester.
  • Enabling environment for nurturing Innovation and Entrepreneurship.
  • Ecosystem that enables holistic development of learners through focused curricular, research co-curricular, extra-curricular, industry connect & professional development and extension and CSR initiatives.



Bloom into a leader - manager - Entreprenuer

BBA is a three year undergraduate degree programme in Business Administration designed to provide students with essential knowledge in the fields of Marketing, Finance, Operations, Human Resource and other functional business areas. It prepares students to enter the corporate world by equipping them with the necessary decision making and managerial abilities.

The programme is designed to give a broad knowledge of the functional aspects of a company and their interconnection through general business and advance courses while also allowing for specialization in a particular domain area. The students become aware about the business environment and learn the modern tools and techniques of business management through classroom training and practical experience in the form of case studies, presentations, internships, industrial visits and interaction with experts from the industry.

PEO1 : Graduates will be capable of making a positive contribution to business, trade and industry in the national and global context

PEO2 : Graduates will be able to apply frameworks and tools to arrive at informed decisions in profession and practice, striking a balance between business and social dimensions.

PEO3 : Graduates will have a solid foundation to pursue professional careers and take up higher learning courses such as MBA, MCA, MCM, MMM, M. Phil, Ph.D as well as research.

PEO4 : Graduates with a flair of self-employment will be able to initiate and build upon entrepreneurial ventures or demonstrate intraprenuership for their employer organizations.

PEO5 : Graduate will recognize the need for adapting to change and have the aptitude and ability to engage in independent and life – long learning in the broadest context of socio-economic, technological and global change.

At the end of the programme the learner will be able to

PO1: Develop the knowledge, skill and attitude to creatively and systematically apply the principles and practices of management, accountancy, finance, business law, statistics, HR, operations and IT to management problems and work effectively in modern day business and non-business organizations.

PO2: Develop fundamental in-depth knowledge and understanding of the principles, concepts, values, substantive rules and development of the core areas of business such as finance, accounting, marketing, HR, operations along with the tools such as Tally, MS Excel, MS Office, etc.

PO3: Demonstrate the critical thinking mindset and the ability to identify and formulate research problems, research literature, design tools, analyse and interpret data, and synthesize the information to provide valid conclusions and contextual approaches across a variety of subject matter.

PO4: Exhibit self-confidence and awareness of general issues prevailing in the society and communicate effectively with the accounting, commerce, management, business, professional fraternity and with society at large through digital and non-digital mediums and using a variety of modes such as effective reports & documentation, effective presentations, and give and receive clear instructions.

PO5: Function effectively as an individual, and as a member or leader in teams, and in multidisciplinary settings by demonstrating life skills , coping skills and human values.


Course CodeCourse TypeCourse NameCredit Value
BBA101 GC Management Fundamentals 6
BBA102 GC Statistics for Business decisions 6
BBA103 GE Foreign Language- German 6
BBA104 AECC English 2
BBA105 FOUC MS Word 1
BBA106 AUDC Soft Skills - I 1
BBA107 AUDC Analysis of movies from different countries 1
BBA108 AUDC Perspectives on Indian Constitution 1
BBA109 GICE Any one Course form the List approved by the BoS 1


Course CodeCourse TypeCourse NameCredit Value
BBA201 GC Micro Economics 6
BBA202 GC Business Accounting 6
BBA203 GE Generic Elective - II 6
BBA205 FOUC MS Power Point 1
BBA206 AUDC Soft Skills - II 1
BBA207 AUDC Reading the Classics - Book Review 1
BBA208 AUDC Current Affairs Seminar 1
BBA209 GICE Any one Course form the List approved by the BoS 1


Course CodeCourse TypeCourse NameCredit Value
BBA301 GC Macro Economics 6
BBA302 GC Principles of Marketing 6
BBA303 GC Management Accounting 6
BBA304 GE Generic Elective - III 3
BBA305 SECE Business Communication 2
BBA306 FOUC MS Excel 1
BBA307 AUDC Magic language of numbers 1
BBA308 AUDC Ethical & Moral Debates in Indian Society 1
BBA309 AUDC Politics & Governance 1
BBA310 GICE Any one Course form the List approved by the BoS 1


Course CodeCourse TypeCourse NameCredit Value
BBA401 GC Organization Behaviour 6
BBA402 GC Quantitative Techniques for Mangement 6
BBA403 GC Financial Management 6
BBA404 GE Generic Elective-IV 3
BBA405 SECE Selling & Negotiation Skills 2
BBA406 FOUC Basics of Data Intrepretation 1
BBA407 AUDC Technology Clinic 1
BBA408 AUDC Leadership in Society - Past and Present 1
BBA409 AUDC Corporations, NGOs & Civil societies 1
BBA410 GICE Any one Course form the List approved by the BoS 1


Course CodeCourse TypeCourse NameCredit Value
BBA502 DSE Discipline Specific Elective - I 6
BBA503 DSE Discipline Specific Elective - II 6
BBA504 GE Generic Elective-V 3
BBA505 SECE Spreadsheet Applications 2
BBA506 FOUC Financial Reporting & Analysis 2
BBA507 AUDC Technical Writing 1
BBA508 AUDC DesignThinking 1
BBA509 AUDC Critical Ideas of 20th Century 1
BBA510 GICE Any one Course form the List approved by the BoS 1


Course CodeCourse TypeCourse NameCredit Value
BBA601 GC Legal Aspects of Business 6
BBA602 DSE Discipline Specific Elective - III 6
BBA603 DSE Discipline Specific Elective - IV 6
BBA604 GE Generic Elective-V 3
BBA605 SECE Project 2
BBA606 FOUC Entreprenuership & B Plan 2
BBA607 AUDC Interview Techniques 1
BBA608 AUDC Event Management 1
BBA609 AUDC Emerging Trends Seminar 1
BBA610 GICE Any one Course form the List approved by the BoS 1

Generic Electives

Course CodeGE TrackCourse NameCredit Value
BBA103-A GE Track-I Project Management  6
BBA203-A GE Track-I Operations Management  6
BBA304-A GE Track-I Supply Chain Management  3
BBA404-A GE Track-I Information Systems for Management  3
BBA103-B GE Track-II Socio Political Environment in India  6
BBA203-B GE Track-II Global Environment of Business  6
BBA304-B GE Track-II Business Ethics  3
BBA404-B GE Track-II Business Simulation  3
BBA103-C GE Track-III Foreign Language- I 6
BBA203-C GE Track-III Foreign Language- II 6
BBA304-C GE Track-III Foreign Language- III 3
BBA404-C GE Track-III Foreign Language- IV 3
BBA504-C GE Track-III Research Methods 3
BBA604-C GE Track-III Business Policy & Strategy 3

Discipline Specific Electives

Course CodeGE TrackCourse NameCredit Value
BBA502-A DSE Track-I Consumer Behaviour  6
BBA503-A DSE Track-I Sales & Distribution Management  6
BBA602-A DSE Track-I Customer Relationship Management  6
BBA603-A DSE Track-I Advertising & Brand Management  6
BBA502-B DSE Track-II Financial Markets & Institutions  6
BBA503-B DSE Track-II Banking Operations  6
BBA602-B DSE Track-II Investment Analysis & Portfolio Management  6
BBA603-B DSE Track-II Financial Planning &Wealth Management  6
BBA502-C DSE Track-III Market Analysis & Value Creation  6
BBA503-C DSE Track-III Total Quality Management  6
BBA602-C DSE Track-III Negotiation & Conflict Resolution  6
BBA603-C DSE Track-III Compliances & Governance Aspects of Business  6
BBA502-D DSE Track-IV Training & Development  6
BBA503-D DSE Track-IV Performance Management Systems  6
BBA602-D DSE Track-IV Compensation & Benefits Management  6
BBA603-D DSE Track-IV Employee Relations  6
BBA502-E DSE Track-V Global Business Environment  6
BBA503-E DSE Track-V International Marketing  6
BBA602-E DSE Track-V International Joint Ventures, Mergers & Acquisitions  6
BBA603-E DSE Track-V International Accounting & Reporting System  6
BBA502-F DSE Tracks-VI Descriptive Analytics  6
BBA503-F DSE Tracks-VI Direct & Digital Marketing  6
BBA602-F DSE Tracks-VI Predictive Analytics  6
BBA603-F DSE Tracks-VI Analytics Project  6

General Interest Courses

  1. General Interest Courses are audit courses.
  2. These are compulsory courses and do not carry any grades / marks.
  3. Learners shall be evaluated as “Satisfactory” (S) or “Non-Satisfactory” (NS).
  4. Learners shall complete one General Interest Course per semester.
  5. The guidelines for General Interest Courses shall be announced by the Board of Studies before the commencement of each semester.
  6. For further details Learners should contact the Programme Coordinator.

Foreign Language Courses

  1. Learners shall choose any ONE foreign language as their Generic Elective Course.
  2. Learners shall continue with the same foreign language throughout the duration of the programme.
  3. Generally the following foreign languages shall be offered, subject to stipulated minimum number of enrollments per language.
  4. List of Foreign Languages: German Spanish French Chinese Japanese

GA1: Sound Knowledge of the discipline
GA2: Independent and Critical thinking
GA3: Effective and confident communicators
GA4: Investigative, Resourceful, and Responsible
GA5: Ethically and Socially aware.
GA6: Entreprenuership & Intraprenuership
GA7: Life Skills

The method of instruction (pedagogy or teaching-learning processes) shall be determined by the requirements of a course, the learning objectives, learning outcomes & the learner’s context. However, the following methods of instruction shall be commonly used: Case Method, Class Discussions, Field Work, Group Exercises, Lecture Sessions, MOOCs, Projects, Role-plays, Self-Learning Materials (SLMs), Self-study, Seminars, Simulations, Study Tours, Training Programmes, Workshops.

During the elective courses students are encouraged to take up live projects in an industry to align their theoretical knowledge and its application. For example, CSR project can be opted in lieu of a GE course or a project/ dissertation can be opted in lieu of a DSE course. Also project work is added as a separate subject in SECE course. Industry based live projects allow students to gain valuable work experience while they’re still studying in college. They pave way for self-empowerment through skill building and hands-on-training.

  • 158 credits to be earned
  • All Audit Courses and General Interest Courses to be completed with ‘S’ (Satisfactory) grade
  • Minimum CGPA 4.0

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