B.B.A.

Programme Highlights

EMPLOYABILITY & CAREER PATH WAYS :

Go on to be a Professional - MBA, MCA, MCM, MMM, M. Phil, Ph.D etc.
Take up careers in Manufacturing firms as Operations Managers, Logistics Managers, Procurement Specialists, Inventory Control Specialists, Project Planners, Production Supervisors, Quality Control Auditors etc.
Work with Sales and Marketing department of companies as Sales Executives, Management Trainees, Assistant Sales Managers, Assistant Brand Manager etc.
Explore Careers in the vibrant and growing Banking, Financial Services, Insurance (BFSI) Sector – PSU and Private Sector Banks, Capital Markets, Insurance Companies, NBFCs, etc. as Financial Analysts, Credit Managers/ Loan Officers, Customer Service Managers, Insurance Agents/ Brokers, Investor Relationship Managers, Reports Analysts etc.
Work with Human Resource Department of companies as Human Resource Administrators, Industry Relations Specialists,Job Analysts, Recruiters, Training Specialists etc.
Pursue Careers in Academics and Research, Government and Semi-Government Undertakings & management of non-for-profit businesses.
Start your own business.

IN PICTURE

IN NUMBERS

14- Generic Courses
06- Generic Elective
04- Disciplne Specific Elective
06-Foundation Courses
02-Ability Enhancement Courses
04-Skill Enhancement Courses
18-Audit Courses
06-General Interest Courses

QUICK FACTS

| 3 Years – 6 Semesters – Full Time
| Choice Based Credit System (CBCS)
| Outcome Based Education (OBE)
| 10 Point Credit and Grading system

PROGRAMME DIFFERENTIATORS

Education that prepares you for life.
Enriched programme structure with a fine blend of core, elective, audit and foundation courses designed to provide indepth knowledge and requisite skills.
Experiential and blended learning that enhances effectiveness of classical teaching – learning methods.
Expertise – led by in house faculty and augmented by visiting, guest and adjunct faculty as well as accomplished advisory board members.
Employability focus integrated through the curriculum, right from the first semester.
Enabling environment for nurturing Innovation and Entrepreneurship.
Ecosystem that enables holistic development of learners through focused curricular, research co-curricular, extra-curricular, industry connect & professional development and extension and CSR initiatives.

Programme Overview

B.B.A.

Bloom into a leader - manager - Entreprenuer

BBA is a three year undergraduate degree programme in Business Administration designed to provide students with essential knowledge in the fields of Marketing, Finance, Operations, Human Resource and other functional business areas. It prepares students to enter the corporate world by equipping them with the necessary decision making and managerial abilities.

The programme is designed to give a broad knowledge of the functional aspects of a company and their interconnection through general business and advance courses while also allowing for specialization in a particular domain area. The students become aware about the business environment and learn the modern tools and techniques of business management through classroom training and practical experience in the form of case studies, presentations, internships, industrial visits and interaction with experts from the industry.

PEO1	To make positive contribution to business, trade and industry in the national and global context.
PEO2	To apply frameworks and tools to arrive at informed decisions in profession and practice, striking a balance between business and social dimensions.
PEO3	To initiate and build upon entrepreneurial ventures or demonstrate intraprenuership for employer organizations.
PEO4	To pursue professional careers and take up higher learning programmes and research
PEO5	To adapt to change and have the aptitude and ability to engage in independent and life – long learning in the broadest context of socio-economic, technological and global change.

PO1	Develop the knowledge, skill and attitude to creatively and systematically apply the principles and practices of management (accountancy, finance, business law, statistics, HR, operations and IT) and work effectively in modern day business and non-business organizations.
PO2	Development of core areas of business such as finance, accounting, marketing, HR, operations along with the tools such as Tally, MS Excel, MS Office, etc.
PO3	Demonstrate the critical thinking mindset and the ability to identify and formulate research problems, research literature, design tools, analyze and interpret data, and synthesize the information to provide valid conclusions and contextual approaches across a variety of subject matter.
PO4	Exhibit self-confidence and awareness of general issues prevailing in the society and communicate effectively with the professional fraternity and with society at large through digital and non-digital mediums and using a variety of modes such as effective reports & documentation, effective presentations, and give and receive clear instructions.
PO5	Function effectively as an individual, and as a member or leader in teams, and in multidisciplinary settings by demonstrating life skills , coping skills and human values.

GA1	Sound Knowledge of the discipline
GA2	Independent and Critical thinking
GA3	Effective and confident communicators
GA4	Investigative, Resourceful, and Responsible
GA5	Ethically and Socially aware.
GA6	Entrepreneurship & Intraprenuership
GA7	Life Skills