B.B.A.

Programme Highlights

EMPLOYABILITY & CAREER PATH WAYS :

Go on to be a Professional - MBA, MCA, MCM, MMM, M. Phil, Ph.D etc.
Take up careers in Manufacturing firms as Operations Managers, Logistics Managers, Procurement Specialists, Inventory Control Specialists, Project Planners, Production Supervisors, Quality Control Auditors etc.
Work with Sales and Marketing department of companies as Sales Executives, Management Trainees, Assistant Sales Managers, Assistant Brand Manager etc.
Explore Careers in the vibrant and growing Banking, Financial Services, Insurance (BFSI) Sector – PSU and Private Sector Banks, Capital Markets, Insurance Companies, NBFCs, etc. as Financial Analysts, Credit Managers/ Loan Officers, Customer Service Managers, Insurance Agents/ Brokers, Investor Relationship Managers, Reports Analysts etc.
Work with Human Resource Department of companies as Human Resource Administrators, Industry Relations Specialists,Job Analysts, Recruiters, Training Specialists etc.
Pursue Careers in Academics and Research, Government and Semi-Government Undertakings & management of non-for-profit businesses.
Start your own business.

IN PICTURE

IN NUMBERS

6-Foundation Courses
2-Ability Enhancement Courses
4-Skill Enhancement Courses
12-Generic Core Courses
18-Audit Courses - 12
6-General Interest Courses

QUICK FACTS

3 Years – 6 Semesters – Full Time
Choice Based Credit System (CBCS)
Outcome Based Education (OBE)
10 Point Credit and Grading system

PROGRAMME DIFFERENTIATORS

Education that prepares you for life.
Enriched programme structure with a fine blend of core, elective, audit and foundation courses designed to provide indepth knowledge and requisite skills.
Experiential and blended learning that enhances effectiveness of classical teaching – learning methods.
Expertise – led by in house faculty and augmented by visiting, guest and adjunct faculty as well as accomplished advisory board members.
Employability focus integrated through the curriculum, right from the first semester.
Enabling environment for nurturing Innovation and Entrepreneurship.
Ecosystem that enables holistic development of learners through focused curricular, research co-curricular, extra-curricular, industry connect & professional development and extension and CSR initiatives.

CURRICULUM

B.B.A.

Bloom into a leader - manager - Entreprenuer

BBA is a three year undergraduate degree programme in Business Administration designed to provide students with essential knowledge in the fields of Marketing, Finance, Operations, Human Resource and other functional business areas. It prepares students to enter the corporate world by equipping them with the necessary decision making and managerial abilities.

The programme is designed to give a broad knowledge of the functional aspects of a company and their interconnection through general business and advance courses while also allowing for specialization in a particular domain area. The students become aware about the business environment and learn the modern tools and techniques of business management through classroom training and practical experience in the form of case studies, presentations, internships, industrial visits and interaction with experts from the industry.