B.A. (Journalism & Mass Communication)

Programme Highlights


  • News Reporters
  • News Editors
  • Broadcast Journalists
  • TV Anchors, News Readers
  • Corporate Communications Managers
  • Scriptwriters, Screenplay writers
  • Public Relations Managers, Advertising copywriters, Client Service Managers
  • Content writers, Instructional designers, Ad Film Directors
  • TV Anchors, TV Director, TV Editors, TV Scriptwriters, Art Directors
  • Event Managers, Event Planners, Web Content writers, Technical Writers


Foundation Courses - 12
Generic Core Courses - 14
Generic Elective Courses - 4
Specialization Core Courses - 6
Specialization Elective Courses - 4
Projects - 4
GIC (E) - 6
Audit Courses -12


  • 3 Years – 6 Semesters – Full Time
  • Choice Based Credit System (CBCS)
  • Outcome Based Education (OBE) \
  • 10 Point Credit and Grading system


  • Education that prepares you for life.
  • Enriched programme structure with a fine blend of core, elective, audit and foundation courses designed to provide in-depth knowledge and requisite skills. Experiential and blended learning that enhances effectiveness of classical teaching – learning methods.
  • Expertise – led by in house faculty and augmented by visiting, guest and adjunct faculty as well as accomplished advisory board members.
  • Employability focus integrated through the curriculum, right from the first semester.
  • Enabling environment for nurturing Innovation and Entrepreneurship
  • Ecosystem that enables holistic development of learners through focused curricular, research co-curricular, extra-curricular, industry connect & professional development and extension and CSR initiatives.



Write it, then get it right

This course empower student to create their career in the field of news, media and entertainment. BAJMC is only course which encompasses the world of advertising, TV production and New Media. The ever growing verticals of creative & service industry are offering millions of opportunities for the students of Mass Communication. This BA JMC is the perfect suit for the students who are ready to grab the prosperous opportunities of media world. Students who got out going nature with creative bent. This programme empower you to get the opportunity in most prosperous industry

PEO1: Prepare graduates for careers in, but not limited to - the News Paper, TV, Advertising, Public Relation, New Media, Radio and various media industries.

PEO2: Familiarize students with E-learning, Celebrity Management, Video Editing and Film Direction.

PEO3: Provide a good grounding in the best practice of Journalism and Mass Communication.

PEO4: Prepare students to undertake further study at doctoral level.

PEO5: Teach students to explore various media as tool for advertising, journalism, television, radio, new media, public relation in the real-world.

At the end of the programme the learner will be able to :

PO1 : Integrate knowledge, skill and attitude that will sustain an environment of learning and creativity.

PO2 : Develop an understanding of various media tools, techniques and software.

PO3 : Apply critical and contextual solutions on variety of subject matter.

PO4 : Develop logical and creative thinking for the solutions for business, journalism, advertising and promotion and E-learning.

PO5 : Develop self-confidence and awareness of general issues prevailing in the society.


Course CodeCourse TypeCourse NameCredit Value
BAJMC101 FOUC Soft Skills - I 1
BAJMC102 AECC Interprettaion of Current Affairs 2
BAJMC103 GC Introduction to Journalism 6
BAJMC104 GC Mass Communicaiton - I 6
BAJMC105 GE Visual Communication (Th) 3
BAJMC106 GE Foreign Language 3
BAJMC108 GE Visual Communication (Pr) 3
BAJMC109 AUDC Analysis of movies from different countries 1
BAJMC110 AUDC Book / Article Review 1
BAJMC111 GICE Any one Course form the List approved by the BoS 1


Course CodeCourse TypeCourse NameCredit Value
BAJMC201 FOUC Soft Skills - II 1
BAJMC202 AECC Basics of Economics and Sciology 2
BAJMC203 GC History of Mass Media 6
BAJMC204 GC Mass Communicaiton - II 6
BAJMC205 GE Film Appreciation (Th) 3
BAJMC206 GE Foreign Language 3
BAJMC207 FOUC MS Power Point 1
BAJMC208 GE Film Appreciation (Pr) 3
BAJMC209 AUDC Human Rights 1
BAJMC210 AUDC Cyber Securities 1
BAJMC211 GICE Any one Course form the List approved by the BoS 1


Course CodeCourse TypeCourse NameCredit Value
BAJMC301 FOUC Magic language of numbers 1
BAJMC302 GC Reporting and Editing for Print 2
BAJMC303 GC Introduction to Broadcast and New Media 6
BAJMC304 GC Media and Cultural Studies 6
BAJMC305 SEC Radio Production 6
BAJMC306 GE News Production (Th) 3
BAJMC307 GE Foreign Language 3
BAJMC308 FOUC MS Excel 1
BAJMC309 GE News Production (Pr) 3
BAJMC310 AUDC Ethical & Moral Debates in Indian Society 1
BAJMC311 AUDC Politics & Governance 1
BAJMC312 GICE Any one Course form the List approved by the BoS 1


Course CodeCourse TypeCourse NameCredit Value
BAJMC401 FOUC Creative Writing 1
BAJMC402 GC Advertising and Public Relations 2
BAJMC403 GC Media Ethics and Law 6
BAJMC404 GC Global Politics and Indian Political System 6
BAJMC405 SEC Documentary Production 6
BAJMC406 GE Photography (Th) 3
BAJMC407 GE Foreign Language 3
BAJMC408 FOUC Google Ecosystem 1
BAJMC409 GE Photography (Pr) 3
BAJMC410 AUDC Leadership in Society 1
BAJMC411 AUDC Corporations, NGOs & Civil societies 1
BAJMC412 GICE Any one Course form the List approved by the BoS 1


Course CodeCourse TypeCourse NameCredit Value
BAJMC501 FOUC Technical Writing 1
BAJMC502 GC Media Managament and Production 2
BAJMC503 GC Communicaiton Research and Methds 6
BAJMC504 DSE Track I /II 6
BAJMC505 DSE Track I /II 6
BAJMC506 FOUC EMail & Social Media Ettiquettes 1
BAJMC507 AUDC DesignThinking 1
BAJMC508 AUDC Critical Ideas of 20th Century 1
BAJMC509 GICE Any one Course form the List approved by the BoS 1


Course CodeCourse TypeCourse NameCredit Value
BAJMC601 FOUC Interview Techniques 1
BAJMC602 GC Advanced New Media 2
BAJMC603 GC Development Communicaiton 6
BAJMC604 DSE Track I /II 6
BAJMC605 DSE Track I /II 6
BAJMC606 FOUC Technology Clinic 1
BAJMC607 AUDC Music Appriciation 1
BAJMC608 AUDC Emerging Trends Seminar 1
BAJMC609 GICE Any one Course form the List approved by the BoS 1

GA1 : Deep knowledge of Mass Communication
GA2 : Conventional and Digital media tools and techniques and Presentational skills
GA3 : Research Skills
GA4 : Independent, strategic thinking
GA5 : Effective and Confident Communication
GA6 : Ethical and Social Awareness
GA7 : Entrepreneurship & Intraprenuership
GA8 : Life Skills

The method of instruction (pedagogy or teaching-learning processes) shall be determined by the requirements of a course, the learning objectives, learning outcomes & the learner’s context. However, the following methods of instruction shall be commonly used: Lecture Sessions, Practical, Simulations, Field Work, Group Exercises, Projects, Self-Learning Materials (SLMs), Self-study, Seminars, Study Tours, Training Programmes, Workshops.

During semester II, students are encouraged to opt for dissertation in lieu of a generic elective course. During semester III and IV, as a part of generic core courses, students are required to take up live projects in an industry to align their theoretical knowledge and its application. Industry based live projects allow students to gain valuable work experience while they’re still studying in college. They pave way for self-empowerment through skill building and hands-on-training.

1. 156 credits to be earned
2. All Audit Courses to be completed with ‘S’ (Satisfactory) grade
3. Minimum CGPA 4.0

Prof. Rahul Mate

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