B.A. (Graphic Design & Multimedia)

Programme Highlights


  • Career opportunities as 3D modelers, Animators, Virtual Reality Specialists, Special Effects Producers, Visualizer in Advertising Agency ,Graphic Designer in Advertising Agency ,UI UX Designer-leaning Artist, Instructional designers, Ad Film Directors, Web Designer
  • Pursue careers in academics.
  • Entrepreneurship


08-Foundation Courses
12-Core Courses
08-Generic Elective Courses
04-Specialization Core Courses  
04-Specialization Elective Courses
12-Audit Courses


  • 3 Year (6 Semesters) – Full Time
  • Outcome Based Education (OBE)
  • Choice Based Credit System (CBCS)
  • Credit and grading system


  • Education that prepares you for life.
  • Enriched programme structure with a fine blend of core, elective, audit and foundation courses designed to provide in-depth knowledge and requisite skills.
  • Experiential and blended learning that enhances effectiveness of classical teaching – learning methods.
  • Expertise – led by in house faculty and augmented by visiting, guest and adjunct faculty as well as accomplished advisory board members.
  • Employability focus integrated through the curriculum, right from the first semester.
  • Enabling environment for nurturing Innovation and Entrepreneurship
  • Ecosystem that enables holistic development of learners through focused curricular, research co-curricular, extra-curricular, industry connect & professional development and extension and CSR initiatives.


“There are three responses to a piece of design – yes, no, and WOW!” - Faculty / Quote by educationist


Creative without strategy is called 'Art'. Creative with strategy is called 'Design

It’s noted that due to the technical field of graphic design, professionals in this industry would require continual training to stay up-to-date on new trends in design software. Some employers may provide training on new software programs or technology, but many graphic designers may have to enroll independently in continued education training courses or certification programs. Additionally, students seeking career advancement or postsecondary teaching pursuits may choose to continue their education through a Master of Graphic Design program.

Bachelor's degree programs in graphic design include coursework in computer graphics, typography, drawing, and more in order to prepare students fro a career in this field. Many graphic designers need to participate in continual training to stay up to date with current software.

PEO1: Prepare graduates for careers in, but not limited to Graphic Designer in Advertising Agency -, government, job, it industry.

PEO2: Familiarize students with computational techniques and software typically used in the statistical arena.

PEO3: Provide a good grounding in the best practice of collating and disseminating information.

PEO4: Prepare students to undertake further study at doctoral level.

PEO5: Teach students to construct practical statistical models for several processes in the real-world.

At the end of the programme the learner will be able to

PO1: Integrate knowledge, skill and attitude that will sustain an environment of learning and creativity.

PO2: Develop an understanding of various tools, techniques and software.

PO3: Apply critical and contextual approaches across wide variety of subject matter.

PO4: Develop logical thinking to comprehend key facts leading to formulation of the solution process.

PO5: Develop self-confidence and awareness of general issues prevailing in the society.


Course CodeCourse TypeCourse NameCredit Value
BAGM-101 GE Foreign Language 3
BAGM-102 FOUC MS Word 1
BAGM-103 AECC Introduction to Graphic 2
BAGM-104 GC Elements of Design 6
BAGM-105 GC 3 Dimentional Design 6
BAGM-106 GE Fundamental of Advertising & 2-D Design 3
BAGM-107 FOUC  Soft Skills - I 1
BAGM-108 AUDC Analysis of movies from different countries 1
BAGM-109 AUDC Book / Article Review 1


Course CodeCourse TypeCourse NameCredit Value
BAGM-201 GE Foreign Language 3
BAGM-202 FOUC MS Power Point 1
BAGM-203 AECC Computer Graphics I 2
BAGM-204 GC Drawing 6
BAGM-205 GC Fundamental of Photography 6
BAGM-206 GE 2D & 3D Modeling 3
BAGM-207 FOUC Soft Skills - II 1
BAGM-208 AUDC Human Rights 1
BAGM-209 AUDC Cyber Securities 1


Course CodeCourse TypeCourse NameCredit Value
  FOUC Calligraphy & Typography 1
  GC Basic Photography 6
  GC Fundamental of Web Design 6
  GC Story board Design-I 6
  GE Advertising Campaign 6
  GE German / Japanese / French/ Chinese / Spannish 6
  SEC Computer Graphic -II 2
  AUDC Ethical & Moral Debates in Indian Advertisement 1
  AUDC Gaming industry & Kids 1


Course CodeCourse TypeCourse NameCredit Value
  FOUC Google Ecosystem 1
  GC Advance Photography 6
  GC Web Design 6
  GC Story board Design-II 6
  GE Animation in Advertising 6
  GE German / Japanese / French/ Chinese / Spannish 6
  SEC Computer Graphic -II 2
  AUDC Leadership in Society 1
  AUDC Corporations, NGOs & Civil societies 1


Course CodeCourse TypeCourse NameCredit Value
  FOUC Creative Writing 1
  GC Illustration 6
  DSE Branding 6
  DSE Campaign Design- Product 6
  SEC Sound Editing 2
  AUDC DesignThinking 1
  AUDC Critical Ideas of 20th Century 1


Course CodeCourse TypeCourse NameCredit Value
  FOUC Interview Techniques 1
  GC Dissertation 6
  DSE Campaign Design- Service 6
  DSE New Media 6
  SEC Video Editing 2
  AUDC Event Management 1
  AUDC Mobile Application & Society 1

GA1 : Deep knowledge of Graphics Design & Multimedia Animation

GA2 : Sketching, Character Designing, Software Proficiency and Presentational skills

GA3 : Research Skills

GA4 : Independent, Logical and Critical thinking

GA5 : Effective and Confident Communication

GA6 : Ethical and Social Awareness

GA7 : Entrepreneurship & Entrepreneurship

GA8 : Life Skills

The method of instruction (pedagogy or teaching-learning processes) shall be determined by the requirements of a course, the learning objectives, learning outcomes & the learner’s context. However, the following methods of instruction shall be commonly used: Lecture Sessions, Practical, Simulations, Field Work, Group Exercises, Massive Open Online Courses, Projects, Self-Learning Materials (SLMs), Self-study, Seminars, Study Tours, Training Programmes, Workshops.

During semester II, students are encouraged to opt for dissertation in lieu of a generic elective course. During semester III and IV, as a part of generic core courses, students are required to take up live projects in an industry to align their theoretical knowledge and its application. Industry based live projects allow students to gain valuable work experience while they’re still studying in college. They pave way for self-empowerment through skill building and hands-on-training.

1. 132 credits to be earned
2. All Audit Courses to be completed with ‘S’ (Satisfactory) grade
3. Minimum CGPA 4.0

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